Let’s be real: when most people think of protein, they think of gym bros, shakes, and plastic tubs with names like “MegaMass.” But protein isn’t just for bodybuilders—it’s for everybody. Whether you’re chasing gains or just chasing your next meeting, this macro is the secret sauce for energy, focus, and staying strong.
At BIBIBOP, we believe food should fuel you—deliciously. That’s why we’re all about bowls built with balance: vibrant grains, fresh veggies, and of course, protein you can feel good about. It’s also why we’re offering 2x Protein for $1, because more lean protein is good for your Well B·ing!
So, why is protein having a moment?
Protein isn’t just a nutrition label buzzword—it’s become a full-blown trend. According to a recent AllRecipes article nearly 3 out of 4 Americans are trying to get more protein into their diets. That’s a big jump from just a few years ago. Grocery store shelves are now filled with protein-packed everything—from yogurt and cereal to pasta and even popcorn.
How big is America’s current obsession with this macronutrient? Big enough that it’s caught the attention of everyone from Men’s Health, to Time Magazine, to Vogue!
Meanwhile, The Washington Post points out that this craze may be a bit overblown. Many of us are already getting enough protein—and sometimes more than we actually need. But the quality (and how we spread it throughout the day) is where things get interesting.
What does it actually do?
Protein helps you:
- Build and repair muscle (yep, even from that lunchtime walk)
- Stay fuller, longer (goodbye, 3pm snack crash)
- Support your immune system, skin, and hair
- Maintain strength as you age
But it’s not just about piling it on. Experts recommend spreading protein evenly throughout your meals—about 25 to 30 grams per meal is a great goal for most people.
And here’s the kicker: your body doesn’t care if it comes from steak or tofu. Plant-based options like lentils, beans, and soy are just as powerful—and come with extra fiber, less saturated fat, and a smaller environmental footprint. (Win-win-win.)
Wait, is too much bad for me?
Let’s hear from an expert, Michael Ormsbee, graduate program director and director of the Institute of Sports Sciences and Medicine, Anne Spencer Daves College of Education, Health, and Human Sciences at Florida State University:
“For healthy individuals, consuming a high-protein diet — even well above the recommended daily allowance — has not been shown to cause harm to kidney or liver function. This is a common myth that’s been debunked by many clinical studies. In fact, even very high protein intakes (3–4 g/kg/day) are safe for trained individuals. That said, although recently controversial, people with pre-existing kidney disease should work with a health care provider. Keep in mind that excessive reliance on protein at the expense of other nutrients (like fiber, healthy fats or carbs for performance) could compromise diet quality.”
What’s a healthy way to increase my protein intake?
- Eat protein throughout the day, not just at dinner.
- Mix it up: combine plant and animal options for variety and balance.
- Don’t fall for the hype: you probably don’t need a protein-packed cookie.
- Focus on whole foods: think tofu, beans, chicken, and eggs—not just powders.
Where can I get a balanced, protein-packed meal?
Welcome to BIBIBOP! Our healthy Asian bowls are loaded with lean animal and nutrition-dense plant proteins. We’re talking real food with the macros your body needs. And for a limited time, you can add an extra portion of protein to your bowl for just $1!
This offer is available every Tuesday, starting July 22, 2025, at the following locations:
- BIBIBOP DC – Dupont Circle
- BIBIBOP Crocker Park
- BIBIBOP Kansas City – Waldo
- BIBIBOP Lee’s Summit – Streets of West Pryor
- BIBIBOP Shawnee, KS – Monticello Center
Learn more about the promotion here.
